On the floors of the Tactical Athlete Performance Center (TAPC) in Fort Benning, GA, Founder Rick Donnette built a framework for individual evolution through chosen suffering. Combining his 20-year U.S. Army career in units including the 75th Ranger Regiment, 3rd Brigade, 3rd ID, and his time as an Infantry Drill Sergeant he understood the intangible value of cultivating a collective, across all walks of life, that together decided easy will no longer suffice.

In 2023, alongside his partner Liz Pitassi, Boujie Barbarian was born. With fitness and fellowship embedded in their DNA, they chose to create a fitness apparel brand that through ethically sourced quality materials, durability, and community became the archetype for Boujie Barbarian.